Marketing research is an integral part of marketing. Its task is to assess information needs and provide management with relevant, accurate, reliable, valid, and current information to aid marketing decision making . Companies use marketing research to stay competitive and to avoid high costs of poor decisions based on unsound information.
Printed Book ISBN - 9789332555693
eBook ISBN - 9789332576025
Edition - 7th Edition
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- 24 Revision slides with detailed modules
- Pre-built questions
- Strictly written as per syllabus
- Rich Pedagogy Includes
- Important Formulas are provided at the end of chapter
- Detailed explanations of topics