The world of marketing is changing everyday–and in order for students to have a competitive edge, they need a textbook that reflects the best of today’s marketing theory and practices. Marketing Management is the gold standard marketing text because its content and organization consistently reflect the latest changes in today’s marketing theory and practice.
Printed Book ISBN - 9789332557185
eBook ISBN - 9789332570030
Edition - 15th Edition
- 23 Revision slides with detailed modules
- 45 Simulations
- 19 video cases
- Pre-built questions
- Easy to grasp content
* One year of subscription from the date of purchase
* Prices stated above is inclusive of 18% tax applicable.