Although there are several books available on the subject written by international authors, students find it difficult to relate to the examples used in them. The basic concept of this book is to bridge this critical gap by preserving all the salient features one usually finds in international textbooks, and at the same time, to enrich the book with contextually relevant examples. Throughout my teaching career, I have discovered that contextual references can go a long way in helping the students relate to the concepts discussed. Furthermore, such references can fuel their imagination and improve their understanding of concepts. Therefore, the examples and the Ideas at Work boxes in this book draw the students’ attention to the issues faced by Indian organizations while applying the concepts discussed in the book. They also provide insights on the variations adopted by such firms in the practical application of these concepts. Since several firms and their product–service offerings are referenced throughout this book, I have provided an index of companies at the end of the book.
Printed Book ISBN - 9789332547520
eBook ISBN - 9789332559226
Edition - 3rd Edition
- 21 Revision slides with detailed modules
- 12 Simulations
- 14 Videos with Write ups
- Pre-built questions
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